Business intelligence in commerce
Predict trends and future developments
Customers reveal much more by their buying behavior, than is apparent at first glance. The wishes and interests of your customers are predictable, but only if you evaluate the available data and analyze it properly. That's how trends and future developments can be predicted. And here lies the challenge - to process enormous amounts of customer data into valuable information. Business Intelligence (BI) systems can perform this task for you. Requirements for these systems have grown rapidly in recent years. Faster and more accurate analysis and the growth of information sources affect the BI challenge. The need for more and better coordinated system-and-cross departmental solutions is growing fast.
The Cognos business intelligence solution
ETHALON relies on the GOGNOS BI solution from IBM. Cognos supports you, especially at the POS and in marketing and merchandising, to make timely qualified decisions. The ETHALON products ARGOS, PRIAMOS and THEMIS collect huge amounts of data. ETHALON provides experienced BI specialists.
We provide comprehensive consulting services, implement BI concepts and take care of the interface management. This also includes the integration of retail-specific products such as ARGOS, PRIAMOS and THEMIS.




